On this page we tell you the story of Solve A Mystery, which started with a boring visit from our CEO Rasmus Munch to an open-air museum with his children. After creating the first mystery to make the visit more fun, everything took off ...
Solve A Mystery was founded in 2019 in Copenhagen by Rasmus Munch. At the beginning, we were a one-person company!
Our first product was a murder mystery, which took participants on a self-guided tour at Christiansborg Palace in Copenhagen. It was, and still is, inspired by true events of the past. At first, the mystery was only available in English, as it was targeted towards tourists in Copenhagen. That same year however, the murder mystery at Christiansborg was translated into Danish, as locals were starting to show an interest in the product.
Later that same year, two additional mysteries were launched. These two mysteries were based on the same principles as the first mystery and took place at Amalienborg Palace and the Round Tower – both in Copenhagen. Both of these mysteries were immediately available in both Danish and English.
In February 2020 conversations with potential investors for Solve A Mystery took place. On the 1st of March 2020 Rasmus Munch established the company ‘Solve A Mystery A/B’ with two Swedish and one Danish investor. The abbreviation ‘A/B’ is derived from the Swedish term ‘aktiebolag’ which signifies that a company is a Swedish limited company. As most investors came from Sweden the company was registered in Sweden even though it is mainly operating from Copenhagen.
Further expansion across European countries
After its official registration as a limited company, Solve A Mystery focused on expanding further. In the summer of 2020 five more mysteries were made available. Three were in Oslo at the Parliament, Akershus Fortress, and the restaurant ‘Grefsenkollen’, which is situated on a mountain overlooking the city. Only one of these three mysteries was available in both English and Norwegian, the two others were only in Norwegian. The stories of these mysteries were based on the storylines of the mysteries of Amalienborg Palace and the Round Tower. To avoid confusion between the different storylines, we started dividing the storylines into ‘Cases’. This is also indicated on our website. For example, the Round Tower and the parliament in Oslo are both based on Case B, and thus both involve the disappearance of a local person.
The last two of the additional five mysteries took place in Stockholm – at the Parliament and the Royal Palace. Both were available in Swedish and English.
Following these mysteries, we wanted to expand further. The choice was made to expand to the United Kingdom (UK) and Ireland next, as these were countries where our employees already spoke the language – very useful given the size of the company.
Two mysteries were established in London – at Trafalgar Square and in Westminster – two in Edinburgh – at the Royal Mile and Edinburgh Castle – as well as one in Dublin – at Trinity College.
In late 2020 Barcelona was chosen as a new location in order to expand to a country with a milder and overall warmer climate than Northern Europe.
The last destination that was added to Solve A Mystery’s product line was the mysteries in Aarhus, Denmark in the Spring of 2021.
Solve a Mystery is still working on more products to come and has plans for expanding into new markets, soon to be announced in 2022, as well as new mysteries in existing countries. All our current and future mysteries will be inspired by real life true crime events.
Fast paced living defines our modern day and age. We struggle to be everywhere all at once, and to be enough. Currently, we are online for an average of 4 hours a day. We are always just a Google search away from the next question, a click of a button away from our work inbox, and between that we need time to update our social media for a much needed dopamine rush. We love to see our customers have fun together, socialise, and actually speak to each other ... in real life.
We are on this journey together! Our drive is to go on this joined journey, and by doing so grow together. As a company we constantly focus on innovation and product development, in order to provide you with the best experience possible, in line with our mission statement. Our team is highly motivated and always strives forward. We have fun, laugh a lot, and respect all types of viewpoints. We believe that by doing so we set the right conditions to deliver optimal experiences to our customers.
... is of greatest importance to us! What is it that makes Solve A Mystery unique? That is a crucial question a young company must ask themselves. One of the most distinguishable values of ours is authenticity. All our experiences are inspired by real life events. We believe that this acts as a defining feature signifying the quality and credibility of our products. Whether you're a tourist, a local, or a school class: we want you to have an experience you will never forget!
An experience for both mind and body! We want our mysteries to contribute to an improved physical and mental health. When you take part in our experiences, you can distance yourself from your everyday stress by going on a 2 km walk through historical and cultural environments, where you only focus on yourself and your Solvemates attempting to solve the mystery together. United you also work on your communication and problem-solving skills by discussing potential suspects and deciphering riddles.
... for the best customer experience. We believe that every person should do what they are best at. We know a lot, but not everything. Hence, our qualified and carefully chosen partners that are among the best in their fields create the preconditions to deliver a fantastic experience to our customers. Our partners are from varied fields such as distribution, writing, translation, and sales. Together we have the ambition to deliver the greatest value to you, our customers and Solve-mates.
... at least for the day! Go on a small time travelling journey and explore how it feels to be an investigator in the past. You can do so all by yourself or ask your friends and family to join. Our mysteries also make a great gift.